Figufy
A platform where businesses build e-commerce configurators and share customer insights to drive more consistent user experiences.
UX Designer — Sebastien Chery
Brandeis University, MS Capstone
Problem
Product configurators often confuse users because businesses lack clear, consistent customer requirements. This leads to fragmented design approaches and poor user experiences.
Solution
A configurator-building platform that lets businesses design their own tools while contributing to a shared database of customer requirements and proven design patterns. As more companies participate, the platform's AI improves its recommendations and drives market-wide consistency, helping shoppers encounter familiar, effective configurators across brands.